Simple. I only include things I genuinely use and love. Nothing gets a spot here because of a deal or a trend. If it's in the Edit, it's earned its place in my life. I test everything myself, often for months, before I'd ever recommend it to you.
Jo's Edit
"Everything here has earned its place in my life."
Browse the Edit
Crush & Cane
Flavoured Sugars
Hand-packed flavoured cane sugars made with real ingredients and no syrup. Dirty Vanilla, Juicy Strawberry and Midnight Mocha for coffee, baking and cocktails.
Jo Recommends
Neal's Yard Remedies
Frankincense Intense Age-Defying Cream
The gold standard in organic skincare. Rich, nourishing, and it smells absolutely divine.
Jo Recommends
Jo's Merch
"Essentially Jo" Canvas Tote
Organic cotton, beautifully made, and big enough for a full farmers' market haul.
£22Shop Now
Jo Recommends
Longevity Wellness
Longevity Capsules
A mushroom and root mix to maximise your longevity.
Jo Recommends
The Break-up Box
The Mending Kit
A curated recovery kit for heartbreak. Jo's warmth and wisdom in a box.
£65Shop Now
Jo Recommends
The Break-up Box
The Full Resurrection
The complete break-up recovery experience. Everything you need to start again.
£145Shop Now
Jo Recommends
Neal's Yard Remedies
Organic Skincare Collection
Organic skincare and remedies that actually work. A staple in my bathroom.
Jo Recommends
Aja Botanicals
Natural Fragrances
Natural fragrances for body and home, harnessing the holistic power of scent to elevate energy, mindset and space. From botanical perfumes to hand-poured candles.
Jo Recommends
The Organic Pharmacy
Herbal Health Supplements
Where science meets nature. Their products are absolute game-changers.
Jo Recommends
Wild Nutrition
Food-Grown Supplements
Food-grown supplements that your body actually recognises and absorbs.
Jo Recommends
Daylesford Farm
Farm Shop & Organic Produce
Beautiful organic food, gorgeous farm shop, and the most divine café.
Jo Recommends
Riverford Organic
Organic Veg Boxes
The best organic veg boxes delivered straight to your door. Game-changer.
Jo Recommends
Toast Living
Sustainable Homewares
Sustainable, beautifully made homewares that make any space feel warm.
Jo Recommends
Dr Nigma Talib
Naturopathic Consultations
A naturopathic doctor who truly understands the connection between gut and skin.
Jo Recommends
The Shed
Upcycling Workshops
Sustainable upcycling workshops. Brilliant for learning to repair and reimagine.
Buy via The Shed
Jo Recommends
Loop
Circular Packaging
Circular packaging. The future of shopping. Less waste, same great products.
Jo Recommends
Farmacy
Farm-to-Table Dining
Farm-to-table dining in the heart of London. Fresh, seasonal, and honest food.
Jo Recommends
The Pig Hotels
Kitchen Garden Restaurants
Kitchen garden restaurants set in glorious country houses. Heaven on a plate.
Jo Recommends
Weleda
Natural Skincare & Body Care
Pioneering natural and organic beauty since 1921. Skin food, body oils, and remedies rooted in nature.
Jo Recommends
Lavera
Organic Skincare & Makeup
Certified organic skincare and natural makeup that's kind to your skin and the planet.
Jo Recommends
Magic Tree Superfoods
Organic Superfoods
Powerful organic superfoods to fuel your body, from spirulina to raw cacao and beyond.
Jo Recommends
Navi Organics
Organic Herbs & Superfoods
Premium organic herbs, superfoods, and natural supplements sourced with care.
Jo Recommends
Wylde Market
Organic Grocery & Deli
A curated organic grocery and deli. Beautiful produce and honestly sourced ingredients.
Jo Recommends
Planet Organic
Organic Supermarket
The UK's largest fully certified organic supermarket. Real food, real ingredients, no compromise.
Jo Recommends
Ethical Bedding
Sustainable Bedding
Luxurious eucalyptus silk bedding. Sustainable, hypoallergenic, and beautifully soft.
Jo Recommends
Green Fibres
Organic Textiles
Organic cotton, wool, and linen for the home. Bedding, towels, and clothing made the right way.
Jo Recommends
Ecover
Eco-Friendly Cleaning
Plant-based cleaning products that are tough on dirt and gentle on the planet.
Jo Recommends
Dr Robert Jacobs
Naturopathic Consultations
A highly respected naturopath specialising in holistic health and natural medicine.
Buy via Dr Robert Jacobs
Jo Recommends
Simon Taffler
Homeopathic Consultations
An experienced homeopath offering personalised treatments rooted in classical homeopathy.
Buy via Simon Taffler
Jo Recommends
River Cafe
Italian-Inspired Fine Dining
Legendary Italian-inspired restaurant on the Thames. Seasonal ingredients, simply prepared to perfection.
Jo RecommendsMore picks coming soon in this category.
Frequently Asked Questions
Some of them are, yes, and I'm always upfront about that. Affiliate links help support this site and the work I put into curating these recommendations. But here's the thing: I'd recommend every single product here whether I earned a penny from it or not. My reputation matters more to me than any commission.
Absolutely! I love hearing about new brands and products, especially from small, independent makers. Drop me a message through the Contact page and tell me about it. I can't promise everything will make the cut, but I read every suggestion personally.